SWOT Analysis:
· Strengths:
o The name Disney that had been well know all over the world
o Financial strength from investors and profits in the other Disneylands
o The amount of capital that was very sufficient
· Weaknesses:
o Lack of research by the management
o Poor forecasting and calculations
o Tendency to believe that the Chairman would make it perfetc
· Opportunities:
o To compete against the famous Eiffel Tower and Louvre Art Museum
o Strategic location in which the park was surrounded by hotels
o The $500 million investment from a member of the Saudi royal family
· Threats:
o The Gulf War in 1991
o The world’s Fair in Seville and the 1992 Olympics in Barcelona
o Currency movements that made it cheaper to go to Disney Orlando
o Cultural difference and historical conflict
· Environmental factors:
o The incident that happened during 1991-1992 such as The Gulf War, The world’s Fair, and Olympics
o The ban on alcohol in the park that was not accepted by the French
· Management error of judgement:
o Building expensive trams while visitors preferred to walk
o Belief that French don’t eat breakfast which were not true
o Disney emphasized on size instead of the entertainment value
· Element of consum ...