Competition from existing players:
Paging and mobile telephone service provider would be the immediate competition. Major companies in Cleveland market are Ohio bell telephone company and an RCC, Cleveland mobile telephone.
Name of company % market share Number of units
Ohio bell telephone company 57.4 483
Cleveland Mobile telephone 25.8 217
Others(five companies) 17 142
Total 842
Pager market
Name of the company % market share Number of units
Ohio bell telephone company 32.2 3,455
Cleveland Mobile telephone 18.0 1932
Digital paging system 16.4 1760
Others (five companies) 3586
Total 10,733
Estimated expected demand for ETPH units for first year is 2,215 units, which is considerably higher than the existing base of mobile service subscriber.
The average cost for renting a mobile service is 75 $ which is nearly the same as cellular radio service, further with no problems of congestion and availability of multiple channels for communications cellular servi ...