Introduction
Over the years, many people and organizations have debated about the degree of influence that ethics have on marketing communication as a whole. There are a great number of advertising and marketing communications messages who have generated accusations in regard to the integrity of the profession. For instance, marketers prepare deceptive and misleading advertisements, and then create advertisements linked to bad habits and intimate subjects and so on. Some inappropriate actions have led to new laws and regulations. As a result, most organizations have developed a code of ethics as a guideline to help marketing practitioners make better decisions and identify their own standards as marketing communication professionals.
The term ?Ethics' refers to the moral principles or value that serve as operational guidelines for both individuals and organizations which have relationships with each other. It also can be viewed as the standard of behavior by which conduct is judged as well as concerned not only with what is right and wrong, but also with what is good and bad (Clow and Baack 2002). Ethical decision making is not always easy. Frequently, its decision making is complicated by aspects of the organization in which the marketing professional is employed (Chonko 1995). Nonetheless, there are several issues and factors affecting ethical practice in the marketing communication profession including organizational support, higher education, globalization, cultural, etc., which many marketing practitioners in organizations have to seriously take into account when they encounter ethical dilemmas as well as when creating marketing communication programs. This essay will explore all of these aspects as previously mentioned in fields that have an impact on t ...