Environmental Analysis
While scanning the environment, it is apparent that Central Park Hotel needs to be updated with technology that is available in today’s world. Due to the rapid changes is today’s marketplace and new and emerging business practices, it is easy for an organization to fall behind by not keeping up in areas such as technology, regulations, and various rising trends (Albright 2004). In today’s world, the World Wide Web is becoming a part of everyday life. People are paying bills online, booking hotel reservations and plane tickets online, gathering information online, chatting online and even taking courses online. Using the World Wide Web seems to be the trend that will never go away. Environmental scanning will help the Central Park Hotel learn about the potential influences from external environments such as other restaurants and motels who benefit from using the internet to promote their businesses and how they have responded strategically (Albright 2004).
The Problem/Opportunity
Central Park Hotel does not have a website that can be useful in giving information to customers who have never been there. Customers cannot obtain information without picking up the telephone and in most cases, making a long distance call to get the information that they need. Central Park Hotel information will become readily available world-wide by making all information available on a website. This information includes prices for the hotel rooms and the amenities, what kind of food is offered and pictures of what things look like in the rooms and the dining rooms, to give the general atmosphere that is presented at the hotel. The great [The word "great" is conside ...