Environmental Analysis Paper
MBA580
University of Phoenix
Environmental Analysis Paper
Summary
The USAREUR Band, like the rest of the Army, is in a state of change. This change is necessary to move the military from the traditional combat unit structure, to one that is modular, quick, efficient, and flexible. Trends that may affect the transformation of the band and the Army in general include funding from Congress, public sentiment both in the U.S. and abroad, and the shape of the world as acts of terrorism continue to plague societies. Future funding of the military may be in jeopardy due to the massive debt load the country has to bear. As we continue in this protracted conflict, the economy weakens. This issue overshadows military operations and promises to be more troublesome as the war continues. To find a viable strategy to move the organization ahead, it is critical to look at internal and external environments. The USAREUR Band needs to continue to create value for the military by reaching out to global audiences. The youth are an untapped market that could help lead the band into the future. Progressive outreach programs and current music will play a large role in the shaping of the bands mission in the future. This paper will look at the bands’ internal and external environments to find relevant strategic options for the future.
Relevant Forces and Trends
Trend 1: Deficit Spending. The military relies upon the taxpayers within the United States to fund all operations. Within the annual Congressional Budget, the defense spending plan appropriates funds from taxpayer dollars to support continuing military operations throughout the world. While the Congressional Budget Office (CBO) sets baseline targets for def ...