MARKETING
PLAN
Bruno Monteiro 8224
Luís Cerqueira 8282
Miguel Caetano 8355
Rita Boavida 8250
Tiago Rodrigues 8195
INDEX
ENVAUTO MAIN ACTIVITY
MACROENVIRONMENTAL FACTORS
PEST
MICROENVIRONENTAL FACTORS
PORTER’S FIVE FORCES
BCG METRICS
COMPETITIVE ANALYSIS
SWOT ANALYSIS
MISSION STATEMENT
VISION
OBJECTIVES
DIAGRAM
SMART MARKETING OBJECTIVES
STRATEGIC TRIANGLE
SEGMENTATION
TARGETING
POSITIONING
MARKETING MIX
PRODUCT/SERVICE
PLACE
PROMOTION
PRICE
FINANCIALS
TABLE FINANCIALS
BREAK-EVEN
IMPLEMETATION
CONTROLS
o Envauto main activity
Envauto is an idea for a company that provides a collecting service of residuals left behind by the automobile bodyshops that can be divided in three steps:
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