New product development strategy ( unless they acquired USDA)
- Extending product line strategy: chicken gumbo; Red Beans and Sausages
- Custom Entrees for our food-service customers (p19)
- P18: ‘If we put a bag of rice and a gumbo boil-in bag in the same box.’
Other products related strategies
- Trademark of Azalea’s branding
- Packaging
- Quality Control
- Expand locally
- Market & Promotion: Maintain relationship with corporate clients giving them discounts.
PULL STRATEGY? they can promote directly to direct consumers (public)
PUSH STRATEGY? Giving sales discounts for large volume
International Expansion
- Renovation of the factory via improve cleanliness ? Get USDA for expansion
- Land more accounts to other co. Like Apple bees & Cracker Barrel.
- Moved into those countries with similar diet ‘seafood’
Merger & Acquisitions
- Acquired 4 other competitors
Licensing
- No mention of IP
Strategic alliances and joint ventures
- Supermarkets & Restaurants
Franchising
- FORWARD INTEGRATION (start own restaurant? Consider franchising!!!!!
? While they can concentrate on core competent on Azalea gumbo.
Recommendation Strategies for Growth
- Recommend: Trademark
- Internal Growth:
o Move into the whole of US
o Implementation Plan- TQM
1. Adopting a Total Quality Management strategy will allow Azalea to focus ...