INTRODUCTION
Entrepreneurship has been recognized as an important factor contributing to firm success. Entrepreneurial activities promote the continuity and success of companies by contributing to growth in employment and growth. Indeed, research has shown that entrepreneurship increases revenue streams, empowers employees, and improves profitability (Zahra, 1996; Lumpkin & Dess, 1996). With the competitive landscape of the twenty first century becoming increasingly dynamic and uncertain (Hamel, 2000), it is of paramount importance that companies develop an entrepreneurial mindset that allows them to identify and exploit opportunities in their environments.
Strategy implementation is the most important project in any organization. We will explain the concept of implementation of strategy and how entrepreneurship helps it in theory and practice, by providing examples to support this aspect.
A. THE CONCEPT OF ENTREPRENEURSHIP, LITERATURE REVIEW AND THEORETICAL DEVELOPMENT
Many definitions of entrepreneurship can be found in the literature. Corporate entrepreneurship is an evolving area of research. Even today, there is no unique acceptable definition of entrepreneurship. Through years, authors have used many terms to refer to entrepreneur:
a. intrapreneurship (Kuratko et al., 1990)
b. internal corporate entrepreneurship (Scholhammer, 1982)
c. corporate ventures (Ellis and Taylor, 1987, MacMillan et al., 1986)
d. venture management (Veciana, 1996)
e. new ventures (Roberts, 1982)
f. internal corporate venturing (Burgelman, 1984).
A relatively early definition of entrepreneurship used it as an ec ...