EXECUTIVE SUMMARY
In the following case study of E.A.Cakes, we have discussed transition phase from MTO to MTS (Made to Order to Made to Stock) production strategy as well as shifting consumer trends, in particular, consumers' changing expectation in relation to "speed-to-market". This entails maintaining an adequate level of inventory in medium to long-term frozen foods to meet the demand for shorter order-to-delivery time in relation to production planning and supply chain management system.
For E.A.Cakes, not only does the examination of these determinants exposes its competitive position and consequentially determines what part of value it can capture within the industry, it also facilitates identification of the necessary strategic adjustments needed to influence these factors in favor for the firm.
Depending on the product feature and industry's lifecycle we have studied different aspects of food industry and have proposed possible generic strategies that a firm can undertake to acquire such a competitive advantage over its rivals, including product differentiation, product-focus and cost-leadership.
We propose to implement ERP system, which would help the company to move swiftly from the existing MTO to MTS, by which it would reduce cost to a larger extent and then help the company to achieve its targets. Obviously there are different phases the company has to undergo before finally switching over to ERP system. While doing that, there is always a tussle between operational and the implementation side of the system such as IT professionals and consultants. Both of them have their own way of thinking and are looking at implementing the system from their own way. This has created confusing or rather conflicting situation which has brought E.A.Cak ...