Enterprise Rent-a-Car
Table of Contents
Introduction: 3
S.W.O.T. Analysis 4
Strengths: 5
Weaknesses: 8
Opportunities: 9
Threats: 11
Ethics: 13
Managing Productivity, Quality and Service: 16
Innovation and Change: 18
Managers and Their Roles: 19
Globalization: 20
Conclusion: 21
Enterprise Rent-A-Car
Introduction:
Jack Taylor founded Enterprise Rent-A-Car (Enterprise) in 1957, by Jack Taylor, as Executive Leasing Company of seven cars, in the St. Louis region ("1957"). The company was originally a one-man organization that shared basement space with a local body shop (Schlereth). A second location was opened four years later, and in 1962 the company began their short-term rent-a-car program, in response to customer's needs of needing to rent a vehicle while theirs was in the shop ("1962"). By the end of the decade, the company began to expand outside of St. Louis with the introduction of their Atlanta region group ("Enterprise"). Unable to use the Executive Leasing name in all of the markets, Jack changed the name of the company to Enterprise ("1969").
The 1970s saw Enterprise further expand their operations into Florida, in the Orlando and Tampa markets, Houston, Dallas, Kansas City, Kansas, Colorado, and Indiana. Rental units climbed to 5,000 and the company "began offering fuel, maintenance and insurance products (which led to the company's present-day fleet services operation)" ("Enterprise"). The company quickly realiz ...