1. INTRODUCTION
The objective of this coursework is to analyze, using different tools, an organization looking towards analyzing its strategy and making conclusions of it. this implicates to, in the first place, make an in deep investigation of the organization to gain all the knowledge needed to apply these tools and, in the second place, to make a good use of this information and a better use of the tools given , being able to reach some critical and subjective conclusions.
the organization I have chosen is the one I started working for three months ago , which is called Phoenix Ophthalmic S.A. here, looking towards maintaining it anonymous due to the information which is given about it in this coursework. That's the reason why, also, some of the figures and specific details have variations in them. In any case, these modifications don't alter the reality of the work done, and the validity of the conclusions taken. All the focus of this work will be in the strategies followed by the organization more than giving specific details and information about the organization.
the reason why I choose this organization is because I find it very interesting, and I have a personal interest in the realization of this coursework because I think that it helps me in my work to know better the organization that I'm working for. Lots of the culture that works in this organization can be seen here, and having a deeper knowledge of the organization you are working within contributes to a better adaptation to this new laboral environment. Also, knowing the objectives of my organization, it will be easier for me to join my personal objectives with their objectives, as well as working harder looking towards achieving both, my personal interests and th ...