Employee Relationship of British Airways (BA)
? Brief description of organisation
British Airways happens to be the ninth largest airline in the world, in terms of the number of passengers it carries. At the international level, it operates to more destinations than any other airline and therefore is considered as an airline possessing the strongest network in the international market. At present, it is operating to 167 different destinations in 87 different countries around the globe (British Airways Plc and British Caledonian Group plc, 2002).
British Airways has the major advantage of being based in a premier location, i.e. London Heathrow, which is considered the heart of the European air travel and is a major business hub. The primary advantage of being at London Heathrow is that the company can offer convenient and less time consuming connections to almost all the important destinations around the globe. Considering the rise in air traffic at Heathrow, British Airways has recently shifted some of its short haul operations to London Gatwick. The company faces a different form of competition in the international and domestic market. At the domestic front, its primary competitors are low cost airlines like Easy Jet. At the international level, it has to compete with giants like Lufthansa and American Airlines (Dalgleish, S, 2003).
The primary business of the firm is offering scheduled air services to passengers and cargo on international and domestic routes. On a note, BA's scheduled passenger services and cargo services work independently and are therefore considered two major divisions of the company. Scheduled passenger services accounted for about 85% of the company's turnover in the fiscal year ending March 20 ...