Internal Situation Analysis:
HB 375 Hospitality Marketing Enterprise Strengths and Weaknesses Coversheet
Organization: Sheraton Hotels
Name: Kurt Zumpf A36420660
Definition of Strength: Capability or resource that the organization has that could be used to improve its competitive position (share of market or size of market) or improve its financial performance. Potential areas of strength include: Product and technological, Value the company brings to the target market, service, operational, location / distribution, pricing, promotion / marketing communication.
Definition of weakness: Vulnerability in any capability or resource that may cause your organization to have a weaker competitive position or poorer financial performance. Potential areas of weakness include: Product and technological, service, operational, location / distribution, pricing, promotion / marketing communication.
Instructions: Identify five (each) of the largest strength and weakness areas of your organization and support for your decisions: The justification should be at least 100 words, and a product of your work, not a website or someone else. Please use this sheet as your coversheet, word process your work, and use the following format:
Strength:
Justification:
Weakness:
Justification:
Strength: Online Experience
Justification: Sheraton's online website is a huge strength for them. It is very easy to see all locations all over the world. One can book their trip online with ease. It also has a travel blog where customers can post their experiences and their favorite places in "TheLobby.com" They even have a section that list their best hotels according to themes such as family or romance. All over th ...