Table of Content
Executive Summary
Electronic Arts (EA) is an entertainment development company. EA revenue toped $2.951 Billion for its 2006 facial period.
Company
Electronic Arts (EA) (NASDAQ: ERTS)
Electronic Arts Inc. (EA) is one of the leading interactive software developers in the $60 billion industry. Incorporated in 1982, Electronic Arts Inc. began with an initial investment of $200,000. Electronic Arts Inc. went public in 1990 with an IPO of just $8, trading for the last 16 years the stock had soared to over $54.76.
EA has a talent for the craft of creating video games. EA is the #1 video game publisher in the US, with an excess of a hundred popular titles such as NFL Head Coach, Madden NFL 2006, The Sims, Need for Speed series, and Medal of Honor series. It develops games under such brand names as EA GAMES, EA SPORTS, and EA SPORTS BIG. It also distributes titles for third-party labels and publishes games based on Hollywood franchises, including The Lord of the Rings, The Godfather, Harry Potter, and Batman.
EA develops its games for PCs and console systems such as Sony's PlayStation 2, Nintendo's Game Cube, and Microsoft's Xbox, as well as for play online at EA Nation, Pogo.com. In addition, EA is expanding its base to mobile platforms, including handheld video game players, such as the PlayStation Portable (PSP), Nintendo DS and Game Boy Advance and cellular handsets.
EA makes investments in facilities and equipment that allow the Company to create and edit video and audio recordings that are used in its games. EA began to expand by acquiring several successful developers and, as of the early 2000s, EA has become the world's largest ...