Technology is arguably the fastest paced market. Everything in life revolves around the use of technology. To be successful in this extremely competitive market companies must be extremely adaptive to change and recognize areas in their companies where attention is needed. While investigating into Dell we found a company and CEO that can recognize where change is needed and implement effective communication processes. Dell constantly stays on top by reinforcing positive norms, and finding and changing negative norms. The company is moving into new channels to keep the most competitive edge by reaching the most possible consumers. Lastly Michael Dell is revaluating there financials by having an internal auditing group straighten out there fiscal issues.
After returning to the position of CEO for the Dell Corporation, Michael Dell began to change many things for Dell. Norms of the company were reassessed and the new CEO promptly began changing how the company flowed. Michael Dell refocused the company on its positive aspects and steered it away from the negative things it was experiencing.
One of the most common downfalls to such a large company is the presence of Groupthink. Groupthink, a term invented by social psychologist Irving Janis, occurs when a group makes poor decisions because group pressures lead to a decline of “mental efficiency, reality testing, and moral judgment” (Janis, 1972). Being in a large group, or workforce, often time’s employees begin to feel invulnerable to dangers in the workplace. Groups give a false sense of security and with that flawed decisions are often made. With Michael Dell returning to his company he was determined to avoid the mistake that cripples so many companies. By staying o ...