INDEX
1. Introduction
2. The shareholder value perspective
3. Stakeholder value perspective
4. Profit Vs Responsibility (Shareholders Vs Stakeholders)
5. Purpose of Organisation
6. Sustainability
7. Corporate Social Responsibility
8. Conclusion and recommendations
9. References
“What is sustainability for EDF ENERGY?”
Profit (shareholder perspective) vs. responsibility (stakeholder, social responsibility perspective)
“A business that makes nothing but money is a poor kind of business”-
(Henry Ford 1863- 1947; American Industrialist)
Introduction:
This report will help us to understand the different strategies which are adopted by Electricité dé France (EDF) to be successful. As per porter (1980) Strategy is about winning. It involves choice of firms’ scope of product market activities. EDF has a sustainable approach, where it tries to keep the shareholders happy and at the same time takes care the stakeholders are not disappointed. EDF is also trying to bring Shareholder and stakeholder together with their own efforts to stay sustainable. They as an organisation are making proper integration of profit and responsibility, which will b ...