MARKETING CASE STUDY
Table of Contents
1. Introduction and History
2. The Mission Statement of easyJet
3. Competitive Analysis (Porters five competitive forces)
4. Marketing Mix
5. SWOT Analysis
5.1 Internal Analysis ? Strengths and Weaknesses
5.2 External Analysis ? Opportunities and Threats
6. Situational Analysis
7. PEST Analysis (Marketing Plan)
8.&nb ...