E-Commerce: Comparison Of On-Line Shopping Trends,
Abstract
With the explosion of the e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. These patterns have been measured and collected by numerous independent marketing, business and even academic studies to understand how consumers connect with new technology. With the advent of the Internet and its related technologies as a new vehicle for commerce, new models have developed. This paper lays the groundwork with brief introduction of recent trends in e-commerce on people; particularly its impact on women. This is followed by their general perceptions and preferences of the online shopping including product and website selection. Each of these e-commerce “generalities” will be compared to information amassed from survey questions and open ended discussions with a small sample group of women. It will also delve into favorable as well as negative website characteristics and sum up the favorable elements into a description of an e-commerce website that would suitable to the group being studied.
James Christopher
Kingston University
Email: [email protected]
ID: K0326965
MSC Business Information Technology Programme
Course: E-Commerce, John Eldred
Introduction
The Internet’s impact on people has been profound; particularly with respect to consumers, who are starting to use the Internet as a new medium to trade and purchase goods and services. In the early years of e-commerce, buying online was an erudite activity strictly dominated by “techies” and semi-technology literate individuals. These individuals were mostly made up of 20 to 35 year old males. This demographic were more comfortable and in tune with Internet’s capabilities. But in ...
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