E-Business Chapter 1
E-commerce Developments and Themes- 2003
More:
? Use of the Internet to conduct commerce
? deepening of e-commerce channel
? Broadband and wireless Internet access
? refined e-commerce business models (? higher levels of profitability)
But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and Internet fraud and abuse.
E-commerce
E-business
E-commerce involves digitally enabled commercial transactions between and among organizations and individuals
? Digitally enabled transactions: all transactions mediated by digital technology
? Commercial transactions: exchange of value across organizational or individual boundaries in return for products or service. We use the term e-business to refer primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firm.
E-business does not include commercial transactions involving an exchange of value across organizational boundaries
Debate about meanings and limitations of terms e-commerce and e-business
Why Study E-commerce
? E-commerce technology is different and powerful
? E-commerce has challenged traditional business thinking and has a number of unique features
Seven Unique Features of E-commerce Technology and Their Significance
1. Is ubiquitous (available always + everywhere)
2. Offers global reach
3. Operates according to universal standards (lowers market entry for merchants and search costs for consumers) ...