I selected Blockbuster as the organization in which I would analyze the advantages, limitations, and risks of using or not using the internet to conduct business.  I use to frequent Blockbuster for quite a few years and discovered from reading articles in research of this paper that my reason to stop renting movies from this organization is quite common among people who rent movies. Blockbusters decision to start renting movies and games to customers over the internet has created new revenue for Blockbuster; however, this decision may not be enough to salvage an organization which once dominated the movie and video game renting industry.
    Blockbuster began as a brick and mortar store in 1982 and over the next 20 years amassed over 5,000 stores worldwide. Prior to 1998 Blockbuster had experienced many profitable years, however, in 1998 DVD’s were introduced to the public where Blockbuster made a poor decision not to accept Warner Bros. and Sony Corporations revenue distribution (40 percent of rental revenue) on DVD’s which was virtually the same revenue distribution currently in place with movies on VHS. The proposal by Warner Bros. and Sony Corporation also included a stipulation that the movie studios would release DVD’s to Blockbuster before they would be sold to the public. Therefore, Warner Bros. and Sony Corporation decided release DVD’s to the public the same time as they would be released to Blockbuster and to make manners worse for Blockbuster, price DVD’s  “low enough so that it could be sold to the public in direct competition with video rentals” (Epstein, 2006).
    Over the next couple of years the demand for DVD rentals quickly out-paced the demand for VHS tapes, therefore, Bl ...