E-Business Globalization On Columbia Records Business Strategy

The computer and the Internet are becoming of essence to achieve successful business with the unremitting technological advancements.  One of the fallacies of people is that you can only do e-business through the Internet. Conversely, that is just a part of this seemingly clear-cut novelty. E- Business is the complex fusion of business processes, enterprise applications, and organizational structure necessary to create a high-performance business model. E-business is needed in today's market just to contend with the growing battle towards profitability. Companies can both buy and sell products on line. Similar business strategies should be practiced even though transactions are done online. Accordingly, e-Business is any business conducted through electronic form. The business clearly still desires to make a profit and the fundamental business skills are still being adhered to. Several businesses have been successful venturing into e-business but on the other hand, quite a good number have also fallen into the pits of mistaken hopes on technological systems. A good example of this is amazon.com. Amazon's business was selling books on the web. They started in 1995 and by the start of the new millennium they still were not making money. The reason for the lack of profits was the unplanned marketing and infrastructure costs. In order to start making some profit they had to start selling other items such as videos, health and beauty, games etc. Many companies have had to change their strategy in order to make profit, which is part of the revolution of e-business. Take Columbia Records as an example. The global music industry plummeted in profit rate from 2001 and had further regression in successive years (Music Week 11/01/03, p.1). Internet and physical piracy have ...

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