Drink in Trend
Marketeer Magazine (Sep 2008)
Thailand Non Carbonated Drink Market 2008
Market Value (million baht) Growth Rate
Carbonated soft drink 40,000 -4%
Energy drink 30,000 -1%
Bottled water 15,000 12%
Milk 13,700 7.7%
Ready to drink coffee 9,500 8%
Soy milk 8,500 10.7%
Yogurt drink 8,419 5.4%
Fruit juice 7,500 5%
Ready to drink tea 4,000 16%
Malt beverage 3,091 12%
Sparkling drink 3,000 1%
Functional drink 3,000 100%
Source: NC Nelson and beverage companies
Ready to drink tea
? In the past 1 to 2 years, ready to drink tea market seem declining. But in the first half of 2008, ready to drink tea market grew 16% in market value and 13% in quantity while the entire beverage market grew 5% only. This is the result of intensive marketing activities in the market.
? Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment
Source: Pepsi Co Trading Co., Ltd
Source: Oishi
Source: T.C. Pharmaceutical. Total market value: Bt. 3,600 million
Lipton
? Lipton is the market leader of black tea segment (with 80% market share0
? In the first half of ...