Implementing Diversity in Chopsticks International
In the early 1990s, John S. Smith, a British national came across an idea of opening his own chain of oriental fast food restaurants. With the growing rumors of unethical dealings in several restaurants that specialized in oriental cuisine, Mr. Smith assumed it is only right for there to be unified chain of spots that offered quickly served oriental meals that could be an alternative to the mom and pop shops with thinly supervised standards. Targeting mostly youth at first, Mr. Smith established his first two Chop Shops, as they would become called, in his home town of Liverpool. He chose to name his company Chopsticks International as it would enable him to use extensive plays on words in developing certain aspects of the organisation. For example, beside the Chop Shops, which would have subtle themes pointing to the association of the name with car theft, he coined the slogan “Chop!Chop!” which was representative of the fast time food would be served. After receiving and order, each cashier was to repeat the list of items ordered and follow it with “Chop!Chop!”. His establishments became very popular among youth, and he was often credited with “bringing back” the phrase used by cashiers at Chop Shops into the popular culture. With growing popularity came the growing demand and thoughts of expanding the brand in terms of products and new restaurants. Aside from opening new Chop Shops, the company started producing and selling its own series of products such as company customised chopsticks and company endorsed spices and ingridients. With the Chopsticks International expansion into new markets also came certain issues.
After the company opened its first few restaurants in mainland Europe and ga ...