Everyone would like to be the best, but most organizations lack the discipline to figure out with ego-less clarity what they can be the best at and the will to do whatever it takes to turn that potential into reality. I believe that any organization can substantially improve its stature, behavior and performance, perhaps even become great, if it conscientiously applies the framework of discipline and positive habits. Let's take a look at the history of the Walt Disney Company and the change of its' organizational culture over time.
In 1945 its first theme park "Disneyland" was opened in Anaheim, California, USA, followed by "Walt Disney World" in Orlando, Florida, USA, in 1971. In 1983, the first international Disneyland opened to the public in Tokyo, Japan, and in 1992, the corporation expanded its business to Paris, Europe. Furthermore, Disney operates a theme Cruise Ship since 1998.
In the 1980's and 1990's the Walt Disney Company was revitalized by an American entertainment executive, Michael Eisner. Educated at Denison University, Eisner studied literature and theater. After graduating in 1964, he worked for a short period of time as a clerk and then briefly in the programming department. Eisner's career took off at ABC, which he took a position as a programming assistant for ten years, eventually becoming senior vice president of prime-time production and development. His climb up the corporate ladder was lateral to ABC's jump from third place to first place in the viewer network ratings. In the seventies, Eisner was named president and Chief Executive Officer of Paramount Pictures. He held onto this position for an eight-year tenure as the motion-picture studio climbed from last to first pl ...