DISCUSSION QUESTIONS
1. HOW CRITICAL DO YOU THINK HAVING A MISSION STATEMENT IS RELATIVE TO THE OVERALL SUCCESS OF AN ORGANIZATION? :
The mission statement is a clear and concise representation of the enterprise's purpose and reason for existence.
A mission statement should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.
A mission statement is an embodiment of the following:
? The moral and ethical position of the enterprise
? The desired public image
? The key strategic influence for the business
? A description of the target market
? A description of the products/services
? The geographic domain
? Expectations of growth and profitability
If you look at the Wal-Mart's mission statement "To give ordinary folk the chance to buy the same thing as rich people." it speaks to the community it servers.
Wal-Mart also wants to portray its image as a low price store severing the ordinary people. The statement also defines the key strategies and initiates to provide low price products. Wal-Mart is loud and clear about the target market and the product and services Wal-Mart offers.
The above example show how critical and important is to have a well defined mission statement.
2. WHAT ELEMENTS AND CRITERIA SHOULD BE INCLUDED IN A VISION STATEMENT AND A MISSION STATEMENT? DOES YOUR EMPLOYER MEET THESE CRITERIA? :
A mission statement should have the following elements:
? Th ...