Digital Innovation

Digital Media Innovation and Value Creation
by
Dave Cavander, 949-500-3465, [email protected]

Background
Players in this market space include Pipes, Portals, Content and Devices.  These include Verizon, Comcast, SBC, XM, Yahoo, Google, News Corp, Time Warner, EA, Microsoft, Sony and more.

One of the best view's of digital media innovation was summarized by Howard Stringer, CEO of Sony, to the FCC in 2002:

"Sony and a few other companies are at the forefront of this transformation in which the concept of "media" is evolving from a top-down, centralized dictatorship of the networktariat to a democratic tool of the people -- characterized by interactive, on-demand, and personalized services. Our chairman, Mr. Idei, may not look like Vaclav Havel, but he's helping to lead a people's revolution just the same. . . .

This revolution is resulting in a steady stream of new services and products that allow new forms of socializing and sharing emotions."

A second top leader is this space is MTV.   Van Toffler, MTV's President, recently stated (NY Times):
"What has changed, though, is the environment in which MTV exists. When the network made its debut, it was sui generis. But now a host of other entertainment options -- and whole other media, on new technological platforms -- are competing for the same young demographic.   If a viewer isn't watching MTV, it's not because they're watching a different channel -- they're probably playing a video game on that TV set. "
Mr. Toffler has a plan in motion to upgrade the network for the age of digital convergence, a strategy he has been known to refer to as ''multi-platform" -- an all-out effort to deliver MTV content to every form of technology imaginable, from mob ...
Word (s) : 766
Pages (s) : 4
View (s) : 1387
Rank : 0
   
Report this paper
Please login to view the full paper

Recent Topics

New Entries

Most Recent Request

Join Now