DHL: Global Market Leaders
MKT255-0804A-04
Fundamentals of Marketing
Unit 1 Individual Project
Abstract
This paper is about customer relationship polices and how they are key to the success of a business. It talks about businesses taking care of their internal/external customers’ needs, receiving and handling customer feedback, and meeting customer’s demanding expectations.
DHL: Global Market Leaders
Introduction
Marketing is the competitive/creative business strategy designed to captivate/hold the attention of individuals or companies towards an exchange of goods or services, retain old customers, and attract potential customers, to beat-out the competition, all for a profit (Rich, Rich, Haugvedt, Kister, 2002). DHL is a trailblazing mail delivery company within the global market, international express, and the logistics industry. DHL is a successful company because of its marketing ...