Table of Contents
1.0 Introduction.......................................................................................................................i
2.0 Executive Summary……………………………………………………………………i
2.1 Background… ……………………………………………………………………..ii
2.2 Key Stakeholders…… ………………………………………………………….....ii
2.3 Milestones ……………………………………………………………………......1
3.0 Vision & Mission Statement…………………………………………………………...2
3.1 Vision……………………………………………………………………………….2
3.2 Mission……….……………………………………………………………………..2
4.0 External Assessment……………………………………………………………………2
4.1 Economic Forces……………………………………………………………….…...3
4.2 SWOT Analysis……………………………………………………………………..3
4.3 Industry analysis…………………………………………………………………….4
4.4 Porter Model………………………………………………………………………...5
4.5 Services…………………………………………………………………………… 5
5.0 Internal Assessment……….……………………………………………………………9
5.1 Management…………………………………………………………………………9
5.2 Business Objective…………………………………………………………………..10
5.3 Marketing……………………………………………………………………………13
5.4 Marketing Plan………………………………………………………………………14
5.5 Marketing Strategy ...