Design In Business: Assignment 3
Individual Report
Introduction
When starting this module, the group decided to design new parts for BMW vehicles, and individually, I decided to design new headlights for the BMW M5.
I decided that the headlights would be able to be purchased as a spare part from BMW dealers, for those wanting a change from the current look of the car.
Design Business Case
The price of the headlights will be £350 for a pair, for a single customer requiring a spare part. This is excluding fitting and all other costs, i.e. VAT and other taxes. The price has been set taking into account the car they are being designed for and the Xenon bulbs being used in the lights. Also, because of the great name of BMW around the world, the price also reflects brand value of the company. I have also checked prices of existing headlights available on the market and also existing products from the distributor.
Headlights will be manufactured on order, therefore only headlights which have been ordered will be manufactured.
Consumer
The headlights I am designing will be aimed at males between the age of 25 and 35, who want to ?stand out from the crowd' by improving the look of their BMW M5. The occupation type for a buyer would be something like a young city worker, with a salary of between £30,000-£50,000. This segment of the market would, in my opinion, be able to afford the product I am designing and also be interesting in purchasing it. Typical interests and hobbies for potential buyers would include sports such as football and Formula 1, as well as a keen interest in car modification.
The benefits the consumer would want from purchasing the headlights would be:
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