INTRODUCTION
As an organization that leads the world in computer manufacturing, Dell Computer Corporation has grown tremendously since it beginning. Dell Computer began in the dorm room of Michael Dell; he bought random access memory chips and disk drives for IBM PCs at cost from IBM dealers and sold them at 10-15 percent below retail price. Sales were running about $80,000 by April 1984, which prompt his decision to drop out of college and form his first company called PCs Ltd. Selling both the components and PCs under this brand name. Eventually PCs experience the inevitable growing pains. Michael Dell made a decision that changed the way many consumers purchase their computer today. In 1987, after he restructured to company, increased production capability, management staff, and corporate infrastructure, while still maintaining low cost products to consumers. The company was then renamed Dell Computer and in that same year open their firs international offices.
SWOT ANALYSIS OF DELL COMPUTER
Strengths Michael Dell visionPersonal customization of computers and laptopsCutting out the middle man (retail sellers as a distributor)Order directly from the factoryFast deliveryComputer delivery tracking serviceLow inventory turnaroundLong-term relationship with suppliersLow price computerInexpensive laborJust-in-time inventory
Weaknesses Buying from limited manufactures suppliersHome end user has no hands on experience to see or touch the actual productConsumer have to wait on deliveryDells products are prioritizeConsumer can not purchase comparable price ink cartridge for Dell printers
Opportunity Introduction of printers and tonerIntroduction of LCD te ...