Three definitions, one broad scope of what it actually means to begin the process of interpretation and communication of the reputation, profitability, and in some cases, the continued existence of an organization. It is determined to solely depend on the targeted approach in takes in its mainstream awareness and attention it creates. As organizations continue the experiment with the role in which Public Relations is generated and accounted for within their organization, they will begin to rely on the acts of Public Relations Specialists for advice on the strategy and policy of such programs in order thrive. Knowing this, it is clear that any one definition would be correct rather than assuming another is wrong. Considering a rather complex occupation, this analysis will review the various definitions of Public Relations, while comparing and contrasting their similarities and differences.
One of the earliest definitions of Public Relations was discribed by Edward Bernays, (wikipedia.org, 2006). According to him, "Public Relation's is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance." The menaing of his words relate to the strategy used to identify a focused source, and conform to the identity of every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but is has to balanace on the line of a corporation and public opion of such. The Specialist will determine the right balance, and begin to develop the understanding in which the perceptions of such organization. In his expression, Bernays is also correct in that the PR specialist must campaign under the organizat ...