Defining Public Relations Paper
Public Relations/MKT 438
March 2, 2006
Public relations is, simply stated, the art and science of building relationships between an organization and its key audiences. I define Public relations as the relationship between the an organization and the consumers of whatever product is being offered. Good public relations are the key to the success of any business. A company must strive to stand out in its particular field. There are many different examples of public relations.
Corporations
Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market. Wikipedia (2003).
Non-profit organizations
Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services. Wikipedia (2003).
Politicians
Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to
the next election or, at career's end, to their legacy. Wikipedia (2003).
The public relations professional must modify somebody's behavior if he or she is to earn a paycheck - everything else is a means to that end. Great public relations can mean survival when it successfully changes the perceptions and, hence, the behaviors of certain groups of people important to the success of ...