Defining Public Relations
This paper will attempt to define Public Relations from three different sources, as well as give the writers personal definition on the subject. Personally Public Relations were viewed as a means of informing the public as to a certain event or situation. According to the textbook the definition is "Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." (Seitel, 2004, p. 2) A second definition is
"PUBLIC RELATIONS is a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deal with issues rather than products or services, and are used to build goodwill with public or employees. Examples of public relations are employee training, support of charitable events, or a news release about some positive community participation. ("Public relations definition," 1998-2004)
A third definition is,
"public relations
pl.n. Abbr. PR
1. (used with a sing. verb) The art or science of establishing and promoting a favorable relationship with the public.
2. (used with a pl. verb) The methods and ...