Defining Marketing Paper
Everyday people are exposed to at least one form of marketing, even if they do not realize it. What is marketing? Marketing involves activities and strategies which result in making products available that satisfy customers. Marketing effects the profitability of the company for which the product is offered. Marketing activities include: designing a product, promoting a product, and setting the price of a product (About). Marketing plays a vital role in the success of an organization as well as in economic growth and development (Perreault, McCarthy, 2004). This paper will include two separate definitions of marketing as well as provide three examples of why marketing is important in the business world today.
Marketing can be defined as the act or process of selling or purchasing in a market (Merriam-Webster). Shaklee is a company who does not take the traditional method of marketing its products. There are so many supplements on the market today, a person can find them in the grocery store, health food stores, catalog sales and even on television. Shaklee is successful and sells or markets its products through word of mouth and does not need to advertise its product. Dr. Forrest C. Shaklee founded Shaklee in 1956 in order to provide products in harmony with Nature to build good health. Dr. Shaklee accomplished his goal by stabilizing vitamins, minerals and proteins extracted from vegetables formulating what is called Vita-Lea Multivitamin (Shaklee). His intention for formulating Vita-Lea was to help people, instead of a get rich quick scheme. Shaklee has been and will continue to be successful because of its integrity and quality of product. The people who use their p ...