SHORT TABLE OF CONTENTS:
1. Purpose Statement
2. General Description / Syllabus
3. Marketing Research
4. Marketing Perception
5. Research on Snowy Brand
6. Competition Analysis
7. New Snowy Products & Services
8. Platform to Stimulate Sales at Snowy
9. Conclusions
10. Bibliography
ABSTRACT
MOTIVATION
• Marketing research
o lately global increasing significance;
o but can not be said that is reached maturity yet;
o it’s wrongly done when something seems to go wrong in the company;
o it should be done:
o
? to optimize of the work flow,
? to feel the market beat/trend,
? before any major action,
? even in short term marketing planning;
o it should involve and entail the operational work force.
• Sales stimulation
o it’s wrongly done:
? only in a compact environment,
? only in the marketing team,
? without actually being effective on the market.
PROBLEM STATEMENT
• Understand where Snowy stands in the snowboarding industry;
• Improve Snowy’s position and seize more market share in the snowboarding industry;
• Develop new innovative snowboarding products based on marketing and technical research;
• Improving percept ...