Executive Summary and Mission
DIGBY Corporation is an electronic sensor manufacturing company. It sells its products to original equipment manufacturers; that inputs the sensors in a variety of items, such as security systems, bio hazard neutralization, etc. We aim to provide a broad array of different sensor products which will appeal to many market segments. Our mission is to beat our competitors by offering the finest cutting edge sensors in various segments. We will be providing great value and reasonable prices for every customer.
Objectives
The sensor market is projected to have a 165% increase in unit demand over the next eight years. DIGBY wants to achieve a market share of at least 50% by the end of year eight. We have developed precise objectives for each department for our company.
• Our Research and Development team will strive to produce the finest and sharpest electronic sensors. DIGBY will do more than just keep up with customers current performance and size ideals; we will exceed them, buy producing more innovative products each year.
• The Marketing department will focus on pricing and promoting our products to achieve profit and customer awareness.
• Production will run efficiently; cutting expenses as low as possible while meeting consumer’s demands.
• The Finance Department, will assure that we have enough funds to achieve our goals by reviewing the R&D, Marketing, and Production budgets. They will decipher plans to alleviate any losses that can occur through mistakes with our projections.
Situation Analysis
Business Strategy
DIGBY will spend an enormous quantity of time fo ...