BIZTEK
INSTITUTE OF BUSINESS & TECHNOLOGY
ASSIGNMENT # 1
CUSTOMER SATISFACTION
Made By:
Umair Ali Khan
BME-522
Submitted to:
Mr. Khalil Ahmed
Course:
Marketing Management
Customer Satisfaction
Customer satisfaction:
a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Importance of Customer Satisfaction:
Customer service refers to a person or a desk, which is set up to give general assistance to customers. Success of any company or business lies in the hand of their customers. Once a customer is satisfied with the company, then company will be in good profits. It is only our customer who put down or up the reputation of the company. Advertising is aimed chiefly at getting customers to go to a particular business. Once a customer has arrived or satisfied, it is important to provide him or her with an excellent customer service experience. A good customer experience results in repeat venture to the same business.
Providing good customer service is important to a company because it keeps their customer coming back and helps to build new customer business relationships. Every customer expects after sale service and assistance on particular product, which he or she has bought from the company.
Customer service is the most important difference between your company and competitors. Only those companies can survive who gives good customer service. For example, you visit to a bank for opening an a/c, if that bank doesn’t give good custom ...