Customer Relationship Management (CRM)
Abstract
The Customer Relationship Management (CRM) has been around for a very long time. The CRM is responsible of administrating and taking care of clients, but in an environment and variables larger than it was in old times. The main objective of CRM is to support customers all the time – giving commodity, offering the best services and most of all bringing solutions to them.
Introduction
In today's world informations are given and received in a very short period of time. It is possible to access any part of the planet in a simple click of the mouse. Thanks to the Internet, these “travels” became something very common for the people who are leaving in the 21th century.
CRM has many strategies and mechanisms to “serve” customers, but by using the traditional methods, the means to receive real time information are very limited. The Internet has made it possible to serve customers around the world. CRM and Internet together become an efficient tool that companies are using to conquer more clients.
Is through the relationship marketing that companies can plan and apply actions to their clients. Customer relationship is fundamental for marketing, because it belongs to the all of the three phases of sales process: before sales, during the sale and after sales.
Is needed to know about customers' habits and customs to predict any action. If you have your customer's data, you can offer what the customer really wants, because you have the information, historic of purchase and other relevant aspects that will lead to an effective and informal marketing. When we know who is the client it is much easier to identify and to store information about him/her.
Customer Relationship M ...