Executive Summary
The South African building Industry has experienced sustainable growth during the last decade but due to recent changes in the economy we are experiencing a downward slump. Construction, cash building and the home improvement industry have directly taken a knock as a result of this. We have decided to look at CTM (part of Italtile Ltd group and listed on the Johannesburg Stock Exchange) to evaluate from an operations management perspective. We will be specifically looking at CTM xxxxx who is of the opinion that their products appeal to the full spectrum of their target market.
The reasons for choosing CTM was due to their specialized products and global reach the company has. The size of the company also contributed as well as the fact that it is listed on the JSE and their experience in this industry for over 33 years.
CTM is South Africa’s biggest specialist tile and bathroom retailer currently in South Africa with a 44% market share as mentioned by xxxxx the Store Manager. CTM has over 80 stores throughout South Africa, Africa and Australia which makes them well- linked to the global economy through their importing and exporting as well as store set up. CTM works directly with designers and factories throughout the world to deliver their exclusive brands to ensure standards of quality for their customers. Due to the abovementioned CTM was chosen for their specialized and specific product bundles being offered as well as their growth strategies into other countries.
Operations Management is concerned with planning, organizing, staffing, leading and controlling. Using 10 critical decisions operations managers are effectively able to achieve these goals. Although all 10 functions are equally important we have highli ...