Maintaining Peace by Conducting CSR In 20th century, corporation has dominated our daily lives. They determine what we eat, what we watch, what we wear, where we work and what we do. However, irresponsible business practice in 20th century has caused several tragedies in our lives, such as greenhouse effect. Further, purely pursuing gold and silver without caring about human soul causes intense interpersonal conflicts among people, which can be leveraged to international level, becoming the potential cause of the world war due to the trade dispute, corruption, mistreatment of minority workers, and etc. In 21st century, with the collapse of Enron, Global Financial Crisis led by U.S.A and the disclosementof inconvenient climate truth by Gore, the role of corporation in our society has been more important than before. Since our economic development needs to keep going, any other ideologies, except capitalism, will not be feasible for continuing developing our economy. Then the question will be what role the corporation should play in our society today. During the entire course, we have learned that corporations have both economic and social impact on the community they operated. Once corporation has fulfilled its economic responsibility, which means corporation has been profitable, then corporation needs to think about making a social and environmental impact on the community they are within. The balance of both economic responsibility and social responsibility can be achieved by innovative corporate strategy and collaboration with NGO. Jamie Kennedy Kitchen Case is the most memorable one during the entire course for me. The entrepreneur applied relative theory to business practice. He intended to create his own world, where people can not only be connect ...