What is the business of business?
What is CSR all about?
Out of the renaissance grew the belief that people must seek the meaning of life through culture and moral pursuits among other people. The subsequent industrial revolution was to produce the tool with which mankind could develop an economy which addresses the needs of not only ruling class but the masses as well.
It was the birth of American colonization and the United States which marks modern civilization first serious attempt o industrial technology to free masses from hand to hand poverty and thus allow the ultimate uplifting of mankind.
The great challenge of developing and managing huge and profitable corporation has been met. The challenge now is to infuse in the bright green corporation bloodstream the sorely needed qualities of morality and humanness. There is a great need for profitable corporate structure, with all its tremendous strength and leadership potential, to set an example for the nation to follow. The corporation is the only institution with sufficient strength to set example for the nation to emulate.
And that is what corporate responsibility is all about.
Enterprise ? the corporate citizen
An enterprise is a corporate citizen, like a citizen it is esteemed and judged by its actions in relation to the community of which it is a member, as well as by its economic performance. Management has main responsibilities today for developing the corporate enterprise which is every where replacing the family and family business as the unit of work in a technological society.
If the enterprise behaves as a good citizen and with full knowledge of the facts, the need for legislation is reduced. But in view of ...