Executive summary
Who don’t want to become more competitive? Every business in competitive environment wishes to be the powerful organization. This represents the reason many companies are now focusing on creativity in solving business problems. As we know, today’s businesses face increasing pressure on different fonts such as in new-product development, marketing, distribution and customer service. These pressures have prompted them to check how they function, researching that traditional bureaucratic approaches are no longer effective. Instead, businesses need creative ways of rethinking as they move toward what many have named as the “creativity era”.
Creativity and innovation in businesses help employees view problems from different perspectives and give opportunities to managers thinking in new ways. Frequently, the focus is on research and development (R&D) o new-product development. Many companies, however, now realize that creativity is important for all their personnel.
In competitive market, technological advances, shorter production cycles, global trade possibilities, changing consumer demographics and dictate the need fo creative approaches to business. But the giant barrier in many companies is internal politics battles, poor communication networks; bureaucratic structures prevent businesses from being creative.
Business creativity is all the more important it has a bottom –line to all the companies because, in the long term, greater creativity will mean better products, greater sales, and larger profits at lower cost.
Introduction
A new way of thinking is capable of achieving a marketplace advantage in today’s rapidly changing environment. OTICON give us a surprise. For most of us, our ideas about ...