Table of content
1.0 Executive Summary
1.1 Business concept------------------------------------------------------------------2
1.2 Current situation-------------------------------------------------------------------2
1.3 Key success factors---------------------------------------------------------------3
1.4 Financial situation/needs---------------------------------------------------------3
1.5 Financial consideration-----------------------------------------------------------3
2.0 Vision
2.1 Vision statement-------------------------------------------------------------------4
2.2 Milestones--------------------------------------------------------------------------5
3.0 Market Analysis
3.1 Summary---------------------------------------------------------------------------5
3.2 The Market and Segments-------------------------------------------------------6
3.3 Market trend-----------------------------------------------------------------------7
3.4 SWOT-------------------------------------------------------------------------------7
3.5 Advertising-------------------------------------------------------------------------8
3.6 Product/Services-------------------------------------------------------------------8
3.7 Price list-----------------------------------------------------------------------------9
3.8 Sales forecast-----------------------------------------------------------------------9
3.9 Cost of service---------------------------------------------------------------------9
4.0 Strategy and Implementation
4.1 &nbs ...