EXECUTIVE SUMMARY.
CosmoCosmetics.
1389 Sunshine Ave.
Fort Lauderdale , Fl 34587
CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.
CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers.
Not only would emphasise on the variety of colours but also the packaging of the product.
1. The colours would be adjusted to this type of skin( a wide variety of darker colours )
2. The make up would be offered as a spray, a completely new format in the make up industry. A Compact size that doesn't occupy any space in the hand bag, extremely easy to use and achieves the best natural and professional results any woman would dream of.
After studying the cosmetic market we can identify a series of needs in this market:
1. EASE OF USE
2. AVAILABILITY
3. PORTABILITY
4. VARIETY OF COLORS
5. DURABLE
Our Spray Foundation would meet these needs by offering:
1) Spray packaging with a diffuser.
2) Big cosmetic retailers across South Florida, near business areas and suburbs (Miami Downtown, North Miami Fort Lauderdale, West Palm Beach.
3) Compact size: 30 ml.(doesn't occupy much space in the lady's purse).
4) Variety of colours adjusted to th ...