BUS 302 Group Report
THE NEWS CORPORATION
CASE STUDY
By
Bernardetta Tusacciu
Yun Kyong Choi
Noubda Bojoudi
Naresh De Silva
Xi Xi Cheng
Table of Contents
Executive Summary pg.3
Findings pg.4
Appendices pg.11
External Analysis
PESTEL
PORTER'S FIVE FORCES
SCENARIOS
Internal Analysis
SWOT
TOWS MATRIX
VALUE CHAIN
ACTIVITY MAP
RESOURCE AND COMPETENCES MATRIX
STAKEHOLDERS MAPPING
Portfolio Analysis
BCG'S MATRIX
ASHRIDGE'S MODEL
Strategic Analysis and Choice
ANSOFF'S MATRIX
POSSIBLE ALTERNATIVES
Executive Summary