With emphasis on Rayovac's rapid growth and expansion, its success can be attributed mainly to a well-defined and executed corporate strategic plan which seems effective. Being coined as the third largest battery maker, Rayovac's alkaline battery strategy to this day is competing on price. Their pricing tactic is relatively low as matched with their rivals, Duracell and Energizer, in an effort to gain market share. The company has made giant leaps in developing partnerships with low-cost mass merchandisers to distribute its products with such big players as Wal-Mart, Lowes, and BJ's at the forefront It is also apparent that U.S. figures reveal that Rayovac batteries can be found in over 100,000 stores across the country.
Adding to their success, Rayovac has further undertaken significant global expansion as it is learnt that the company has focused on the Latin American market. Much to everyone's surprise, their transfer and duplication of their US marketing plan proved successful and worked well, considering their 24% market share. Nevertheless, fluctuations in performance seem to be overridden by their many acquisitions in an attempt to achieve quick expansion. This also enables the company to accelerate its global reach and multinational prestige.
It must be noted that one of the key features Rayovac is pursuing in its promotions is its sincere focus on creating value, differentiating their products and making the consumption experience for consumers more memorable. In return they are experiencing pleasing results. Rayovac has also signaled continued expansion geographically through strategic ...