Customers are the end users of a company's goods and services (1). They are possibly the largest stakeholder group that can be greatly affected by corporate social irresponsibility. They depend on businesses to meet their expectations, and businesses depend on them to bring them revenue. When customers place a value on a company's goods and services, they trust that the business will give them what they are paying for. If the company does not perform to customers' expectations, they will place a reputation on the company, and possibly spread that reputation amongst other customers of that same company. An example of how a customer can be affected by corporate social irresponsibility is the Odwalla Inc. e. coli outbreak. In 1996, there were many bottles of apple juice infected with bacteria that was manufactured by Odwalla Inc. (2). Nearly sixty-six individuals were infected with the bacteria and there was one death of a sixteen month old girl (2). Odwalla wanted to be known individually for being a natural juice manufacturer, but since this unfortunate incident they have begun to pasteurize their apple juice similar to most other companies in their market (2). The families that were affected are most likely boycotting the Odwalla Inc. products, along with their friends, neighbors, co-workers, etc. Even the customers that were not directly involved with the e. coli poisoning will think twice before purchasing apple juice from Odwalla. Although Odwalla agreed to pay for the surviving victims' medical bills (2), some will suffer kidney damage for the rest of their lives. Another example of how social irresponsibility can affect customers is by being taken advantage of through a company's technological ...