cross nearly every industry, competition to attract the best and brightest has intensified, with the global market creating even more opportunities for organizations and job seekers. Attracting the key talent you need is half the battle, but getting your employees motivated and fully engaged in organizational success is just as critical.
Several industry studies reveal engagement begins to decline in as little as six months after employees are hired, and at the two-year mark, many employees begin to consider going elsewhere, further raising the stakes when competing for talent. To differentiate themselves from their competitors, companies need to leverage their secret weapon: corporate culture.
By doing so, you can take advantage of what might be your biggest and potentially most underused asset when recruiting and retaining a high-performing workforce.
How important is organizational culture? Considering it has been demonstrated to affect outcomes as diverse as employee morale, performance, absenteeism, safety, recruiting, retention, quality of products or services, customer satisfaction and profits, a well-defined organizational culture can be the ultimate contributor to a high-performing and highly engaged workforce.
By creating an environment in which people are valued, developed and rewarded, organizations gain a significant competitive advantage and can begin to build a stronger, more loyal and more productive workforce.
Know Thyself
No matter whether they have actively chosen to create one, every organization has a cultural identity. To use it as a competitive advantage, organizations should cultivate an environment that defines expectations for employees. In addition, companies consistently should deliver messages about ...