Calyx & Corolla is a new form of mail-order flower retailer connecting consumers with growers trough FedEx. Now Calyx and Corolla has 85% customers who are women mostly middle-aged (ranging 30-55) with substantial disposable income. Calyx and Corolla is now trying to capture people who ordinarily do not buy things by mail order.
SWOT analysis
? Strong management team and well-educated sales staff
? Good relationship with growers and distributor (i.e. FedEx)
? Price competitive with conventional florists
? Higher margin. Low inventory cost (no perishability issue)
? High customer satisfaction by fulfilling customer needs
? Fresher and longer lasting flowers
? Faster delivery
? Good catalog design with educational trivia ? Concentrated supply source (80% from 8 growers)
? Limited bargaining power to suppliers due to its...