English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of PEEK FREANS PAKISTAN LIMITED. In 1966 the UK sponsor company was renamed as Associated Biscuits International Limited (ABIL), while the venture was renamed to English Biscuit Manufacturers (Private) Limited, which stands to date.
EBM started manufacturing and marketing of world famous Peek Freans range in 1967 in order to provide Pakistani consumers with good quality, nutritious and hygienically packed biscuits.
True to its corporate claim of 'The Legend Leads', EBM led the biscuit industry in Pakistan for over 30 years by its pioneer ship in providing innovative and high quality biscuit tastes for every taste bud.
The trademark Pied Piper made its mark about 30 year ago, but it still remains in the hearts, minds and souls of the people through the variety and excellent quality of biscuits manufactured under its umbrella. EBM enjoys the distinction of being the first food company in Pakistan to promote biscuits as a "food between meals".
EBM has been in the business of manufacturing and marketing branded biscuits in Pakistan for over 30 years. The brand name 'Peek Freans' is a household name, and people blindly believe in the quality of the products made under this brand.
EBM is also the first Biscuit Company in Pakistan to have achieved ISO - 9001 Certification in correspondence with its Institutional Slogan 'The Legend Leads'. The achievement also endorses company's firm commitment to high standards of quality.
MARKETING INFORMATION
PRODUCT LINE
Under the brand range Peek Freans the company today carries the largest variety of biscuit products including Marie, Gluco, Click, Sooper, Smile a ...